Copacetic

Andrew McNeile gave us the three ingredients for a successful elevator pitch as part of the last Hot House training session for HotHouse 10. He pointed out that an elevator pitch should be,

• Compelling (I have to have this product now!)
• Unique (I can’t get it anywhere else)
• Demonstrate real end user benefit (This solves a real problem for me)

Ciaran Bradley CEO of Sentry Wireless won our internal competition on the day hands down with a brilliant description of his new product KidSafe. 

His website give the full low down on the product better than I could,

Kidsafe benefits for parents

• Prevents mobile bullying and anonymous text messages
• Denies access to premium inappropriate services
• Allows phone to be locked during school or after midnight

Kidsafe benefits for mobile operators

• Differentiated services for parents
• No impact on core network
• Opportunity for increased ARPU /retention
• Device independent
• Works on voice, data and text
• Allows targeting of new markets responsibly

 Barcamp Ireland – SouthEast is on in Waterford on the 20th January 2007. Can’t grok stuff in January at the moment, but I may sign up later. If we are going to hold regular Barcamps I think infecting each one with a theme would be useful.