Copacetic

Web 2.0 page views are all social (networks)

How does Web 2.0 impact business?

Linkedin, 8.5  million users (White, English, North American)

Everyone is becoming a publisher (you’ll have a profile online)

Technology of resumes/CVs – a text document with a set of assertions (can be inaccurate and lack meta-data)

The next generation is an online document with properly linked meta-data

Search for sex on google – get sex

Search for Sex on linkedin – Get experts on gender in the workplace

If you are investing in consumer internet companies you are investing in one of the seven deadly sins

The power of blogs used by consumers

Interviewed 2000 people in 5 European countries (UK, FR, DE, ES, IT)

Over 50% of all users know about blog (but France hits 90%)

19% read blogs (France 27%)

3% contribute to blogs (France 7%)

Do we trust the press (yes, except for UK)

20% trust blogs (35% in France)

31% trust reviews on blogs, but only 11% trust  information written by a CEO (what a downer for Jonathan Schwartz)

40% of Internet users spend money using the Internet

Those that spend more have a higher trust in blogs

Over 30% of users did not buy a service based on bad ratings written by another user

52% willing to buy based on positive comments by another user

Higher spenders are more influenced by comments made by other individuals

Technorati – tracking 60 million blogs

Blogosphere continues to grow at a phenomenal rate – doubles every 150-200 days (6 months)

One new blog every second of every day

1.3 million legitimate posts everyday (created by a human being for human consumption)

Very easy to eliminate splogs

55% of all the blogs we track have been updated once in the last three months

11% of all the blog we track get updated once a week or more

Key blog languages – English 39%, Japanese 33%, Chinese 10%, Spanish 3%

Top three blogs Engadget, Boing Boing, xuijinglei (in a sea of big media)

People who ave authority post a lot