Copacetic

Good ideas are great, but there comes a time when you have to be an execution fanatic. So put a jar in the middle of the office and every time someone has a good idea they have to pay $10 (or €10 in EuroLand) to tell someone about it.

Why do this? Because at a certain point in the life of  a startup you need to focus on the problems in front of you. Good ideas, even great ideas become a confusing distraction.  Its an old saw that 70-80% of your product development effort should be focussed on honing the features that are already in customers hands.  Everyone loves the new new thing but most of your customers would quite like the current functionality to work just dandy.

Dropbox is an excellent example of a company who have stuck to the knitting and been 100% focussed on delivering their core vision, stupidly simple desktop to desktop file sharing. Do as they do.

So before you shout out “I have a great idea”, utilise some of these questions to triage you idea before it distracts everyone else in the company.

• Is it better or is it just different?
• What’s the effort to implement?
• Does the user need to be educated?
• What is the cost to remove it?
• Can we test its utility without building it?
• What’s the competition for this feature?
• Has a customer asked for it?
• Does it suit the design context of our service?
• How will you price it?
• Is it in the market place already?

If you can answer these questions should be more than happy to pony up the $10 to share it with other people

I had a long conversation with Niall Larkin today in the Digital Depot. We ranged over a bunch of topics and as part of it I found myself talking a little about the PutPlace journey. Some of this may be useful to people starting their own companies so I repeat it here (at the risk of boring Niall ). I’m pretty sure I’ve said most of this before I one place or another still it bears repeating:

• Incorporate: Create a limited Liability company at the earliest possible opportunity. It gives you the opportunity to write of a bunch of costs against future tax payments, allows you to claim back VAT easily and gives your a track record. People much prefer a 2 year old company to a 3 month old company for all kinds of good reasons. There are plenty of companies who can do grunt work of CRO filings so shop around.
• Get on an Incubator Program : Anybody who tries to start a new company these days without joining one of the many excellent incubator programs has rocks in his head the size of Gibraltar. In Dublin I know of two, the M50 program at Tallaght and the HotHouse program at DIT. Both are excellent. (Please add a comment if you know of others, I came across this list via Google). What does an incubator give you? A space to think in the company of like minded individuals, training, sometimes money and a fast track to HPSU status with Enterprise Ireland.
• Get a CORD Grant: Most incubator programs have access to CORD (Commercialisation Of Research and Development) grants via Enterprise Ireland. If you can tick the “I plan to generate exports and employment” boxes for EI CORD funding should be straightforward. Its important to get CORD early as it is essentially a refund of tax paid in the previous tax year. If you wait you may end up trying to claim for a year you spent navel gazing without any tax payments to claim against.
• Get Seed Capital Relief: If you are investing your own money and you fit the EI profile for a HPSU then you can claim back 40% of what you invest from the Revenue Comissioners, tax free under the Seed Capital Scheme. The other key stipulation is this is a refund of tax, so you have to have paid the equivalent amount of tax in the previous 5 years and have the evidence, i.e. your P60 to prove it.
• Get Your Own EI Development Advisor: I can’t begin to tell you how important it is to engage with EI early and often. Within 8 months of kicking of PutPlace I was asking for my own DA as opposed to the group DA assigned to my incubator program. It took another 12 months before we recieved EI grant approval. EI learns by omosis so you need to meet and pitch them several times before your idea will stick. Top tip: Go and meet EI rather than listening to the Blogosphere, everybodys experience is different and people are ten times more likely to complain than praise on the web.
• Find a Co-Founder: Yeah, its cool to be the man, I own my own company, I’m the CEO and CTO… Well actually it isn’t. All you one man bands out there need to find another person to complete your skill set. If you are an uber-techie, find a business development person, if you are in sales, find a geek to build your system (and make sure you don’t blindside him/her) etc. etc. I can’t tell you how frustrating it is to have every trip you make to the toilet be on the critical path.
• Ship Something Small: Build the smallest thing you can. No smaller than that, no even smaller. Have a big vision, write it down, put it in a box, put the box in a cupboard and think what can we build in 6 months, then aim to build it in three.