Underpacking

McVities have been underpacking their jaffa cakes for quite some time now,

Its a bit of a scam that several snack manufacturers have adopted as a way to to increase profits at essentially low/no cost on the basis that their consumers are stupid and don’t notice that the contents no longer fill the packaging. Well guys “Some settling of contents may have occurred during transit” just doesn’t cut it in this case. And yes, I know it says 12 cakes in the pack, which means that strictly speaking the trades descriptions act has not been breached, but lets face it, the game is up.

(Thanks to Darren for the tip on shrinking the image using flickr)