Underpacking
McVities have been underpacking their jaffa cakes for quite some time now,
Its a bit of a scam that several snack manufacturers have adopted as a way to to increase profits at essentially low/no cost on the basis that their consumers are stupid and don’t notice that the contents no longer fill the packaging. Well guys “Some settling of contents may have occurred during transit” just doesn’t cut it in this case. And yes, I know it says 12 cakes in the pack, which means that strictly speaking the trades descriptions act has not been breached, but lets face it, the game is up.
(Thanks to Darren for the tip on shrinking the image using flickr)
[…] My curmudgeonly (no more than I, really) friend Joe makes a very valid point about cookie packaging. He took this photo of a box of Jaffa Cakes, a very tasty cookie of British origin (obsessive Wikipedia entry ahead): Its a bit of a scam that several snack manufacturers have adopted as a way to to increase profits at essentially low/no cost on the basis that their consumers are stupid and don�t notice that the contents no longer fill the packaging. Well guys �Some settling of contents may have occurred during transit� just doesn�t cut it in this case. And yes I know it says 12 cakes in the pack, which means that strictly speaking the trades the descriptions act has not been breached, but lets face it, the game is up. […]
I Want My Jaffa Cakes | DarrenBarefoot.com
October 28, 2006 at 6:16 am