Andrew McNeile gave us the three ingredients for a successful elevator pitch as part of the last Hot House training session for HotHouse 10. He pointed out that an elevator pitch should be,
- Compelling (I have to have this product now!)
- Unique (I can’t get it anywhere else)
- Demonstrate real end user benefit (This solves a real problem for me)
Ciaran Bradley CEO of Sentry Wireless won our internal competition on the day hands down with a brilliant description of his new product KidSafe.
His website give the full low down on the product better than I could,
Kidsafe benefits for parents
- Prevents mobile bullying and anonymous text messages
- Denies access to premium inappropriate services
- Allows phone to be locked during school or after midnight
Kidsafe benefits for mobile operators
- Differentiated services for parents
- No impact on core network
- Opportunity for increased ARPU /retention
- Device independent
- Works on voice, data and text
- Allows targeting of new markets responsibly
Copacetic 