The power of blogs used by consumers
Interviewed 2000 people in 5 European countries (UK, FR, DE, ES, IT)
Over 50% of all users know about blog (but France hits 90%)
19% read blogs (France 27%)
3% contribute to blogs (France 7%)
Do we trust the press (yes, except for UK)
20% trust blogs (35% in France)
31% trust reviews on blogs, but only 11% trust information written by a CEO (what a downer for Jonathan Schwartz)
40% of Internet users spend money using the Internet
Those that spend more have a higher trust in blogs
Over 30% of users did not buy a service based on bad ratings written by another user
52% willing to buy based on positive comments by another user
Higher spenders are more influenced by comments made by other individuals
Copacetic 