Technorati – tracking 60 million blogs
Blogosphere continues to grow at a phenomenal rate – doubles every 150-200 days (6 months)
One new blog every second of every day
1.3 million legitimate posts everyday (created by a human being for human consumption)
Very easy to eliminate splogs
55% of all the blogs we track have been updated once in the last three months
11% of all the blog we track get updated once a week or more
Key blog languages – English 39%, Japanese 33%, Chinese 10%, Spanish 3%
Top three blogs Engadget, Boing Boing, xuijinglei (in a sea of big media)
People who ave authority post a lot
Copacetic 