Blyk is building a pan European mobile network for young people, funded by advertising
Scale = Bigness, 2 Billion mobile subscribers now, 4bn by 2010
Mobile service is a social function
Service providers were able to subsidise the handsets
Shift from a familiar collective good (family phone, office phone) to a personal phone
Three things you carry, keys, phone, payment mechanism (wallet, money, card)
The watch is the only thing used more than the phone by mobile phone users
Reach, the next 2bn users
Sometimes off, need to support tuning out
Hackability, This was always something you could do, new finishes colours, screens (but an absolute nightmare to program, ed.)
Social primitives – the gift, photostream, signaling, read identity
Freedom – Other business models to pay for communication (e.g. advertising)
