Amazon (AMZN) about to hit its .com price

If Amazon (AMZN) keeps going at its current rate its going to cross a significant milestone, namely topping out its 1999 .com boom price of 100 $USD and change.  This is from a low of 5.97 $USD in 2001. Is this just down to its fantastic success with S3 and EC2? Or are there other fundamentals at work?

Whats even more amazing is that Jeff Bezos has held onto the reins through this rollercoaster ride.

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