Maybe its just us
IÂ was thinking about Pat Phelan’s Paddy Tax press release today and the general unofficial cartel situation that infects Banking, Telcos, Network operators and Supermarkets in Ireland.
None of these guys really compete and maybe its us, not them. Not that we don’t want them to compete, but there just isn’t enough of us to make it worthwhile. Nature teaches us that in situations where many competitors strive after scare resources the result is that they typically partition the resources so that direct competition is eliminated.
So what we get in Ireland is the appearance of competition with no real attempt at radical differentiation or elimination of the competitors. Our own inability to complain directlyÂ combined with our gift for complaining publically then creates the illusion of a disgruntled population when in fact it would take dynamite for most o2 users to move to vodafone and vice-versa.
So here is what I suggest. If you are really (and I mean really, as opposed to something to pass the time over a cup of coffee)Â disillusioned with your network operator service contract, your bank or your supermarket, then switch. Then switch back. Then switch back again. For banks and network operators the cost of churn is enormous, for supermarkets the fluctuations in cashflow can cause chaos.
Somebody in Digital once said to me, to create the conditions for organisational change you have to inflict pain. Well creating churn is a great way to inflict a little organisational pain on our buddies in Irelands Cartel Economy.